In logo design, the style of graphics, whether concrete or abstract, needs to be considered more in the aesthetic feeling and association of graphics. Avoid ambiguity. In particular, some concrete graphic logos, since they appear in a concrete way, should more accurately reflect the characteristics of the product or industry, so as to avoid drawing tigers and dogs. On the choice of font style, we need to know more about the enterprise or brand value orientation, and then choose the font to express according to the brand image orientation. Choosing the wrong shape is against the original intention of brand image positioning.
Logo, as one of the components of brand image, we can not say whether we can achieve a brand, but a good logo can accelerate the achievement of a brand. We often tell our customers that we may not be able to help you sell goods, but we can guarantee that your goods are sold at a high price.